You searched for: "*"

The results has been filter on Authors containing Simon Le Couteur.
ANA has found 1 results for you, in 146 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Show me the money!

This paper examines the reasons why finding a robust and continuous measure of the value of marketing investment within a business remains an elusive topic. Terms such as return on marketing investment, brand value and intellectual assets are...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Kristin Hickey, Simon Le Couteur
Company: The Leading Edge
September 14, 2003
×

Citation

Hickey and Le Couteur (2003a, September 14). Show me the money!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/show-me-the-money-